Gourmet Garden "Squeeze" TV Campaign
Max-TM's creative team developed and produced the "Squeeze" campaign originally to launch Gourmet Garden in the UK.
Max-TM developed the concept, directed and produced the TV commercial and organised the media planning and buying.
What the "Squeeze" TV Campaign did for Gourmet Garden:
- 150% Uplift in sales following TV Advertising & Field Marketing Campaign
- Prompted Awareness rose from 4% to 58%
- Increase in those very likely to purchase 20-42%
Since launch, Max-TM has managed a variety of TV campaigns for gourmet Garden in the UK.
Our History with Gourmet Garden
Max-TM has worked with Gourmet Garden since 2001 when the brand launched in the UK. As an integrated marketing support team to Gourmet Garden, we work with them on a daily basis on above and below the line and marketing management. We have been involved in TV advertising campaigns including media planning and buying, packaging design, POS, field marketing and analysis as well as supporting their internet presence.